Amarillo & Canyon, TX

2020 Annual Report

We fight for the Health, Education and Financial Stability of every person in our community.

Journey with us through 2020

A Letter From Your President

Jim Bryan

Board President
United Way of Amarillo & Canyon

Report Summary

A World-wide Pandemic made the past year very difficult for everyone in our community, our State, our Country, and the entire World. COVID was the topic you could not avoid hearing about. Many of us suffered from contracting COVID, many were hospitalized (my wife was in the hospital due to COVID for a week) and many lost their lives. I personally lost a family member and a customer who were overcome by the COVID virus.

COVID put a strain on people’s jobs, sources of income and on their mental health. Throughout this horrible time, the United Way was there helping people. Knowing that our community’s needs would be greater than ever with the loss of income by many businesses and people putting a huge strain on budgets. Our Amarillo-Canyon United Way staff and volunteers adapted to the challenges of COVID while ramping up the Campaign.  United Way of Amarillo & Canyon didn’t pause. We adapted to the environment we were in, and our organization had to continue with enthusiasm during such a unique time.

The Campaign Kickoff was held at Hodgetown and we had a great turnout despite the cold weather. For our training of Loaned Executives and other Campaign volunteers, we adapted to the needs of social distancing and masks by conducting many aspects of the campaign via ZOOM. Below are some of the successes we had despite COVID.

211 Management and Staff

Our recipient of the President’s Significant Award (yes, they were that good) was the staff at 211. Look at these statistics: in 2019 they received and processed 29,752 calls. In 2020, they received 65,518 calls (over 120% increase) and they handled this with utmost professionalism working many long hours and listening to difficult stories of hardship that people in our community were dealing with. They helped these people with services from our various United Way Partner Agencies and other local resources.


Youth Cabinet

Our Youth Cabinet raised over $55,000!! This is the highest amount raised by the youth that I have ever seen! What an incredible job they did led by Steve Stockton, of United Supermarkets and fellow board member. 

Virtual Telethon

We launched the area’s first ever Virtual Telethon and Brent McClure, with NewsChannel 10, was Master of Ceremonies for the event. The Telethon was a great success raising over $20,000 for our Emergency Relief Fund that totaled $486,000.    


Our Executive Director Katie Noffsker and her staff researched various programs for grants and raised over $1,196,088 from approved grants.

Energetic Board meetings

Our United Way Board meetings, although many were via Zoom, were very energetic and positive with many creative ideas from our Board. Many thanks to Pastor David Richie, lead pastor of Redeemer Christian Church and fellow board member, for starting our Board meetings with prayer asking for God’s blessing and guidance for our United Way.

Campaign results

I have been involved in United Way Campaigns for 37 years. It’s always a pleasure to meet new volunteers, attend rallies, meet business owners and spread the message of United Way. But with the Pandemic, we could not “High 5” our fellow volunteers hug people or meet with business owners as in the past, due to social distancing. Despite all these headwinds, WE RAISED OVER $3.3 Million on top of everything else during the worst of times with a global pandemic. This is attributed to our Campaign Co-Chairs Leslie Massey and Sgt. Cody Jones, as well as the hard-working United Way board, staff and the many volunteers who made it happen.

Jim Bryan
Board President,
United Way of Amarillo & Canyon

Let’s Get Started

Board Of Directors
Leadership Donors
Loaned Executives
Employee Coordinators
Council Members
youth Leadership

Board of Directors


View Donors

Executive Board

Jim Bryan, President
Dean Frigo, Treasurer
Steve Stockton, Secretary
Billy May, Vice President Community Impact
Cody Jones, Campaign Co-Chair, VP Governance
Leslie Massey, Campaign Co-Chair
Dane Williams, At Large
Jeremy Pepper, Second Vice President
Joseph Peterson, First Vice President
Judy Day, VP of Community Impact
Mary Coyne, VP of Marketing and Communications
Sherrie Padilla, VP of Nominating
David Hudson, Immediate Past President

Governing Board

Adam Schaer 
Allen Hare
Amjad Abdullat
Andy Marshall
Belinda Gonzales Taylor
Bowden E. Jones, Jr.
Dr. Brad Johnson
Cecil Glovier
Dr. Darryl Flusche
David Bradley
David Ogle
David Ritchie
Doug Loomis
Ernesto Sanchez
John Luciano
Kevin Carter
Kyle Ingham
Megan Reed
Michael Gonzales
Mubashir Subhani
Patrick Miller
Patti McKnight
Dr. Russel Lowery-Hart
Sally Jennings
Dr. Brad Johnson
Kevin Carter                              
Steven Bowen                             
William Bailey


View Members



Steven Abrahamson Xcel Energy
Brad Baldridge Xcel Energy
Stephanie Brollier Amarillo National Bank
Jennifer Caporale Street Toyota
RaLynda Christie Valero Services, Inc. – Amarillo
Paul Deleon Happy State Bank
Ryan Escalon Street Toyota
Annabelle Estrada Amarillo National Bank
Libby Garcia Amarillo National Bank
Jackie Gavlik Texas Tech University Health Sciences Center
Jennifer Gonzalez City of Amarillo
Lisa Greenhouse Amarillo ISD
Randalyn Huyck Amarillo ISD
Stephen Johnson Community Volunteer
Kellie Krahn Amarillo ISD
Bonnie Lasher LE Co-Chair Community Volunteer
Adam Leathers United Way of Amarillo & Canyon
Jarrod Madden Amarillo College
Pamela Madden Amarillo College
Billy May LE Co-Chair English Rose Boutique
Kelly McDonald FirstBank Southwest
KC McNatt United Supermarkets
Celeste Morales AutoInc – Texas Dodge
Christopher Morris Happy State Bank
Perry Perkins LE Co-Chair BSA Health System
Joseph Pugh United Supermarkets
TJ Reyna CNS Pantex
Raul Rodarte-Suto United Way of Amarillo & Canyon
Adam Schaer KB Recycling
Michael Schoenberg City of Amarillo
Amy Sellmeyer Amarillo ISD
Brian Shannon AutoInc – Tri-State Ford & Amarillo Hyundai
Kelly Simpson Amarillo ISD
Matthew Smiley FirstCapital Bank of Texas
Karalee Snyder Xcel Energy
Sherry Spells-Washington TDCJ Clements Unit
Cynthia Terry Amarillo College
Charles Thomas CNS Pantex Plant
Marco Valdez Atmos Energy
Tyler Vance First United Bank
Ronni Walker Xcel Energy
Megan Ward West Texas A&M University



Christopher Anderson Wells Fargo
Mattie Anthony United Way of Amarillo & Canyon
Timothy Baker Border States Electric
Ricky Ballin Owens Corning
Cindy Barkley Texas Department of Public Safety
Melinda Batchelor Toot’n Totum Food Stores, LLC
Jerry Baten Johnson & Sheldon, PLLC/ProPay
Eric Benson Atmos Energy
Madeleine Bezner Texas Cattle Feeders Association
Shanna Boily Bell
Jordan Bonner United Parcel Service
William Boyce Williams-Boyce Agency, LLP
Steve Burton Children’s Learning Centers of Amarillo
Joette Campbell Family Support Services of Amarillo
Tennile Cariker Texas Home Health
Clara Carpenter Brown & Fortunato, P.C.
Sharon Casler FMC Services, LLC
Krysten Castillo Santa Fe Federal Credit Union
Shelly Chambera Street Toyota
Kathy Chance Bushland I S D
Justin Chick Andrews & Associates Co.
Claudia Correa Catholic Charities of the TexasPanhandle
Darryl Dixon Valero Services, Inc. – Amarillo
Melissa Durling The Education Credit Union
Beverly Elam Potter-Randall Appraisal District
Sandie Firestone United Supermarkets, LLC
Darla Fish ECC Co-Chair CNS Pantex
Mary Forslund Access Community Credit Union
Tim Foster Enterprise Rent-a-Car
Marvin Franz FirstBank & Trust
Rachel Freeman River Road Independent School District
Steve Garcia Texas Panhandle Centers
Billie Goddard Choice Media
Jessica Gomez JCPenney
Greg Richard Green Potter Randall County Emergency
Marty Haley Atmos Energy
Jeri Hamilton-Tyler Baptist Community Services
Kyla Hanks The Fairly Group
Edie Harvey CSI Meridian Division
Tyler Vance First United Bank
Christopher Hord Risk Onnect
Major Ernest Hull Bell
Krissy Hurt Jan Werner Adult Day Care Center
Cassie Jackson IMS Marketing, Inc.
Amanda Jordan West Texas Barricades LLC
Erin Kaps Sam’s Club
Donna Knight City of Amarillo
Travis Lawler BSA Health System
Chuck Ledwig Jenkins Doors & Windows
Diana Leiva The English Rose Boutique
Megan Lockwood BSA Health System
Steven Lombard Cenex Harvest States
Reeca Massey NewsChannel 10 Media
Jason McCoy Tyson Foods, Inc.
April McDaniel Canyon Independent School District
Kelly McDonald FirstBank Southwest
David Meraz Street Volkswagen
Gemma Mitchell Boy Scouts of America Golden Spread
Melissa Montandon Region 16 Education Service Center
Sherrie Padilla Bank of America Merrill Lynch
Katie Paul Panhandle Regional Planning Commission
Stephanie Pena Girl Scouts of Texas Oklahoma Plains,
Trevor Peoples Sam’s Club West
Matthew Perez Caviness Beef Packers
Valentina Petrosky Dillard’s Department Store
Terry Price ECC Co-Chair

Xcel Energy

Mike Pryer C & B Marketing Solutions
Samantha Rabas NuStar Energy
Rosalinda Raines Cummins Southern Plains, Inc.
Oscar Rangel Owens Corning
Liz Rascòn Alaniz Amarillo Wesley Community Center, Inc.
Megan Reed ECC Co-Chair


Stacy Ruiz AutoInc
Jennifer Russum Goodwill Industries of Northwest Texas
Gwendolyn Sappenfield Duke Electric Company, Inc.
Jim Sellas Eaton Crouse-Hinds
Cindy Shook Neely, Craig & Walton, LLP
Beth Snell Doshier Pickens & Francis, LLC
Helen Sommers Guyon Saunders Resource Center
Laura Sprouse Maverick Boys and Girls Club
Warren Pitt Randall County
Darin Stollings Gallagher Benefit Services
Bryan Strange Budweiser Distributing Co.
Vivinne Sutton City of Canyon
Penny Tolk Brown, Graham & Company, Inc.
Selene Vasquez Herring Bank
Lizzie Williams Amarillo National Bank
Bill Warren ONEOK Westex Transmission
Chrissy Warren Pottery County
Tonya Watson West Texas Barricades LLC
Jason West Happy State Bank
Shane Whiddon Owens Corning
Brendan Whitten Amarillo Gear Company
Amy Williams KAMR NBC 4 TV – KCIT Fox 14 – My TV
Karen Yates Progress Rail Car Services

Youth Leadership

The United Way of Amarillo & Canyon Youth Leadership Cabinet (YLC) is designed to enhance the United Way mission by replicating the United Way general campaign at the high school level. YLC is comprised of about 85 students representing nine local high schools from five school districts.

The YLC is tasked with raising awareness at their schools for the needs in the community, enhancing their knowledge of the community programs supported by United Way of Amarillo & Canyon, raising funds at their schools, and then allocating those funds to United Way partner agencies servicing the most critical areas of need.

The YLC, along with numerous company and community volunteers, also host the United Way of Amarillo & Canyon’s annual Youth Day. The funds raised through the Youth Campaign are donated entirely by students from grades K-12 at campuses all across our community. During the 2020-21 year, student leadership partnered up with the United Way of Amarillo’s community impact allocation process to create a bigger impact for all programs in a year where many programs struggled. United Way of Amarillo & Canyon is proud to partner with these young adults to help plant the seed of philanthropic principles to our future leaders.

View Youth Leadership

Youth Leadership Cabinet is excited to add $55,195.10 to the United Way of Amarillo & Canyon allocations for 2020.

Youth Leadership Cabinet Adult Volunteers:
Raul Rodarte-Suto
Julio Salazar
Steve Stockton

Youth Leadership Teacher Sponsors:
Janna Fink, Randall HS,
Kacie McDaniel, Palo Duro HS
Katy Fletcher, Bushland HS
Katye Barglsey, Amarillo HS
Linda Wilson, Caprock HS
Rachel Freeman, River Road HS
Rala Underwood, Highland Park HS
Tyler Pamplin, Tascosa HS
Kimberly Sharber, Canyon HS

Schools who participated in some way during the 2020 Youth Philanthropy Programs. Schools who raised funds through Virtual Youth Day, Youth Cabinet, or through C4C or independently:

High Schools:
Palo Duro 
River Road 
Highland Park 

Middle School:
Horace Mann
Johnny N. Allen 
Lorenzo de Zavala
River Road MS
Bushland MS

Humphrey Highland
Park Hills 
Alice Landergin
Olsen Park
South Lawn
Oak Dale
Forest Hill
Pleasant Valley
Paramount Terrace
South Georgia
San Jacinto
Will Rogers
Mesa Verde
Sleepy Hollow
Carver EC
Travis 6th Grade
Bowie 6th Grade

Who We Are

We work every day to achieve our mission by focusing on the three core building blocks of a strong and healthy community: Education, Health, and Income

Our Mission

Emergency Relief Fund
Corporate Donors
Victory Celebration

Emergency Relief Fund

The United Way Amarillo & Canyon established the COVID-19 Emergency Relief Fund to provide direct aid to those affected. As the situation developed, it was clear the challenges this virus extended beyond just those infected and their loved ones, but to every citizen of Amarillo & Canyon who are living paycheck to paycheck. Given the social distancing required to combat the spread of the disease, individuals, most of whom were hourly wage earners in service industry jobs, would experience unprecedented economic hardship.

In response to this, the emergency relief fund was allocated to local 501c3 nonprofit agencies that directly impact the lives of individuals who experienced a lack of basic needs being met i.e., food, shelter, utilities, etc.

All donations to the funds were granted to community-based organizations that directly supported residents and families who were most affected by emerging health, economic, and social impacts.


Corporate + Foundation Donors

$75,000 - $100,000

The Don and Sybil Harrington Foundation

$25,000 - $40,000

Amarillo Area Foundation, Inc.

Bank of America 


Xcel Energy

$10,000 - $20,000

Amarillo National Bank

Phillips 66

Happy State Bank

Tecovas Foundation

United Way Worldwide

Wells Fargo Foundation

$5,000 – $9,999

First United Bank

ONEOK Westex Transmission

Owens Corning

Tyson Foods, Inc.

$2,500 - $4,999

Atmos Energy Corporation

Butler Benefits & Consulting, LLC

CNS Pantex

FirstBank Southwest

FirstCapital Bank of Texas

Randall County Employees

$1,000 - $2,499


Corina Hoang Agency

FirstBank & Trust

Leslie Massey Farmer’s Insurance Agency

Process Solutions Integration, LLC

SMART Sheet Metal LU #49

Texas Comptroller of Public Accounts

$100 - $999

Adele & David Bryan Insurance Agency

Amarillo Recovery from Alcohol & Drugs

English Rose Boutique

The Gayle H. & Peter Bickers Foundation

Mount Zion Baptist Church

Street Toyota

Street Volkswagen

Individual Donors

$5,000 - $7,500

Kathy Free

$2,500 - $4,999

Dean and Sherry Morrison

Jo and John Mozola

Jim and Barbara Whittion Jr.

$1,000 - $2,000

Don and Brenda Adams

Richard and Wendy Blankenship

David and Jan Hemphill

Verena Johnson

Adam L. Leathers

Katie Noffsker

Mildred Rugger

Garland Sell

John Templer

Dr. Paul W. Unger

William Ware

$999 and below


Amarillo Wesley Community Center, Behind the Scenes Modeling Program – $19,332.00

Amarillo Wesley Community Center, Wesley Wrestling Club – $12,082.50

Boy Scouts, Golden Spread Council, Cub Scouts, Scoutreach, Venturing/COPE – $137,830.00

Buckner Children & Family Services, Transition Center – $16,110.00

Family Support Services, Education Programs – $77,775.00

Girl Scouts of Texas Oklahoma Plains, Girls at School – $63,545.00

Maverick Boys & Girls Clubs, Academic Success – $329,400.00


Children’s Learning Centers of Amarillo, Low Income Child Care – $193,200.00

Family Support Services, Veterans Resource Center – $17,940.00

Goodwill of Northwest Texas, Job Training/Placement – $94,702.50


Amarillo Recovery from Alcohol & Drugs (a program of Cenikor), Drug & Alcohol Recovery – $32,220.00

Amarillo Wesley Community Center, Senior Citizen Program – $15,000.00

COHS – Nurse Family Partnership – $8,950.00

Family Support Services, Counseling – $77,865.00

Jan Werner Adult Day Care Center, Adult Day Care Program – $75,000.00


American Red Cross, TX Panhandle, Disaster Services – $45,750.00

Catholic Charities of the TX Panhandle, InterFaith Hunger Project – $100,286.54

Family Support Services, Crisis Services/Domestic Violence – $45,000.00

Family Support Services, Crisis Services/Sexual Assault – $35,000.00

Guyon Saunders Resource Center, Community Day Room – $15,000.00

PRPC/Area Agency on Aging, FoodNet – $100,286.54

The Salvation Army, Emergency Shelter Services – $75,263.00

2-1-1 Specific Aid – $68,176.00


Family Support Services, Teen Health Project – $58,500.00

Amarillo Independant School District, Padres Colabradores – $22,000.00

Living Intentionally Ministries – $69,325.44

Total Poverty Prevention Allocations- $149,825.44*

*Funding separate from allocated dollars.

Total Allocations: $1,665,714.08

Corporate Leadership Donors

$249,999 – $100K

La Société Nationale

Amarillo National Bank
Xcel Energy

$99,999 – $50K

Ordre de Fraternité

CNS Pantex
United Supermarkets

$49,999 – $25K

Ordre de Liberté

Auto Inc
Caviness Beef Packers
Duke Electric Company, Inc.
Tyson Foods, Inc.
Valero Services, Inc. – Amarillo
Vanguard Charitable

$24,999 – $10K

Membres de la Société

Affiliated Foods, Inc.
Amarillo Business Foundation
Atmos Energy Corporation
Bank of America Merrill Lynch
English Rose Boutique
First United Bank
Happy State Bank
NuStar Energy
Street Toyota
Toot’n Totum Food Stores, LLC
Whitney Russell Printers

$9,999 – $7,500


Bradley Family Charitable Trust
Underwood Law Firm, P.C.
Zachry Group

$7,499 – $5,000


Amarillo College
BNSF Railway Company
Cenex Harvest States
Dr. Kent Roberts & Ilene Roberts Balliett Trust
FirstBank Southwest
FirstCapital Bank of Texas
Leslie Massey Farmer’s Insurance Agency
Missouri Valley, Inc
Progress Rail Car Services

$4,999 – $2,500


Amarillo Gear Company
Ben E. Keith Company
Border States Electric
Budweiser Distributing Co.
Butler Benefits & Consulting, LLC
Enterprise Holdings
FirstBank & Trust
International Brotherhood of Electrical Workers #602
Josephine Anderson Charitable Trust
Metal Trades Council of Amarillo & Vicinity
Oeschger Family Foundation
ONEOK Westex Transmission
Parker Sports Medicine and Orthopedics
Process Solutions Integration LLC
Rabern Rentals
SMART Sheet Metal LU #49
Southwest General Contractors
Toro Bravo Investment Advisors, LLC
Tracer Payments LLC, Panhandle POS
Walmart Stores

$2,499 – $1,000


A & S General Contractors, Inc.
Access Community Credit Union
American Equipment & Trailer, Inc.
Business Services, LLC
Choice Media
FMC Services, LLC
Furman Land Surveyors
Gaut Whittenburg Emerson Commercial Real Estate
Herring Bank
IAM & AW Machinist
Johnson & Sheldon, PLLC/ProPay
Mullin Hoard & Brown, L.L.P.
NewsChannel 10 Media KFDA
Teamsters Local Union No. 577
Tex Mex Fence Supply, Inc.
Texas Cattle Feeders Association
TNT Properties, Inc.
West Texas Building & Construction Trades Council
Maynard Foundation

Victory Celebration

Here are some awards to celebrate the accomplishments of donors and volunteers from our 2020/2021 fundraising campaign. We partnered with Sharpened Iron Studios to bring a virtual celebration. See the video below!

Community Champion


Whitney Russell Printing

Rookie of the Year


Brad Baldridge, Xcel Energy

Summit Award


Johnson and Sheldon, PPLC

Loaned Executive of the Year


Joseph Pugh, United Supermarkets

Spirit of the High Plains Award


Tyson Foods Inc.

Employee Campaign Coordinator of the Year


Jason McCoy, Tyson Foods, Inc

Exceptional Achievement Award


Tyson Foods, Inc.

Assistant Team Leader of the Year


RaLynda Christie, Valero Services

Team Leader of the Year


Adrian Deleon, United Supermarkets

Excellence in
Community Impact


Shannon Mullins, Atmos Energy

Excellence in
Community Outreach


United Way Youth Cabinet

President’s Significant Achievement Award


211 Texas Panhandle/United Way Staff

Sybil B. Harrington Leadership Award


BSA Health System

United Way Amarillo & Canyon Volunteer of
the Year


Billy May, English Rose Boutique

Our Mission Continues

Watch these videos about two programs that strive to create an environment where positive self-worth can be realized and seek to maximize both individual potential and community empowerment.

2-1-1 Texas

United Way of Amarillo & Canyon provides comprehensive information and referral services to individuals and agencies in the top 26 counties of the Texas Panhandle through 2-1-1 Texas Information & Referral Network.

Calls are answered by friendly, trained specialists with a database of community services at their fingertips. All information and referrals are free, confidential and aimed at connecting those who need help with the most appropriate resources available.  

Top Ten Needs

  1. Electric Service Payment Assistance
    Total Calls Taken 2,270  | Percentage Calls Taken 8%
  2. Rent Payment Assistance
    Total Calls Taken 2,225 Percentage Calls Taken 8%
  3. Covid-19 Diagnostic Tests
    Total Calls Taken 1,238 | Percentage Calls Taken 5%
  4. Food Pantries
    Total Calls Taken 1,185 | Percentage Calls Taken 4%
  5. Talklines / Warmlines
    Total Calls Taken 578 | Percentage Calls Taken 2% 
  6. Foot Stamps / SNAP Applications
    Total Calls Taken 560 | Percentage Calls Taken 2%
  7. Water Service Payment Assistance
    Total Calls Taken 496 Percentage Calls Taken 2%
  8. Covid-19 Control Total Calls Taken 474 | Percentage Calls Taken 2%
  9. Gas Service Payment Assistance Total Calls Taken 455 | Percentage Calls Taken 2%
  10. Housing Authorities
    Total Calls Taken 301 | Percentage Calls Taken 1%
Presenting Needs
Total Calls

Community Youth Development

Community Youth Development (CYD) is a juvenile delinquency prevention program targeted to youth in neighborhoods within the 79107 zip code. Beginning in 1996 and funded by the Texas Department of Family & Protective Services, Amarillo’s program was among the first eleven zip codes targeted statewide by the CYD program. Targeting is a measure of the high rate of violent juvenile crime and delinquency in a zip code area. CYD-funded programs are provided at no cost to youth participants who are residents of, or attend a school in the 79107 ZIP Code.

APRIL 2020 – MARCH 2021

The Amarillo 79107 program has exceeded expectations and in 2020, 99.7% of the youth in the program did not become involved with the juvenile justice system. CYD is an example of community impact and the return on taxpayer and donor investments. CYD as prevention has been phenomenally successful and provided cost savings to taxpayers potentially in the millions of dollars. Keeping kids out of the juvenile justice system and on track toward productive lives as parents, neighbors, and citizens: PRICELESS.

CYD Provider Agencies:
Amarillo College and Family Support Services

UWAC Financials 2020

  • 76% Allocations, Grant Funded, and Community Initiatives

  • 9% Fundraising 

  • 7% Donor Designations

  • 4% Administration

  • 3% Uncollectible

  • 1% UWW

  • 40% Employees and Individuals

  • 27% Corporations

  • 22% Government Grants

  • 10% Investments

  • 1% In Kind Gifts

Thank you for traveling with us through 2020!